For nearly 20 years Alex has been making stories about the intersection of people and place, with a strong emphasis on wild and rural places. She writes and directs documentary films, narrative films, commercials and branded content. As a director, she is known for building deep empathy and raw vulnerability with subjects, and for creating work that is as earnest as it is lyrical. Her films have premiered at Sundance, won a jury prize at SXSW, garnered a Vimeo Staff Pick and been nominated for an Emmy. Alex is currently in production on a feature documentary set in the rural American West about what happens when the exiled members of a disgraced religious sect return to live next door to those who are still faithful.
When she works with brands, Alex brings a rare understanding that comes from the near decade she spent as an advertising creative director. Today she writes and directs branded content and commercial videos both through agencies and client-direct, but always with a strategic eye for the audience and an understanding of the eco-system in which the content will live.