To celebrate the launch of Jaybird’s new lightweight but fully durable, wireless headphones; Camp4 creative Tim Kemple concepted and directed — #Earthproof — a brand direct still and motion campaign.
The project paired social media influencers and content creators with extreme environments around the globe to showcase the Vista, Jaybird's first true wireless headphone that meets MIL-STD 810G standards (that’s fancy talk for Military certified).
#Earthproof captures this all in a single word. It goes beyond the laboratory, acknowledges Jaybird’s outdoor roots, and speaks to the real-world conditions athletes face around the globe. And if you look close you’ll even see Tim dangling off the side of Yosemite’s El Capitan in the campaign.