Client: Utah Tourism

Project: Mountain Time campaign

Roles: Creative development and direction, video production, still photography

Written and creative directed by Alex, with the TVC directed and produced by Camp4, the Mountain Time campaign highlighted a key benefit of Utah ski vacations (10 resorts within one hour of SLC international airport) and focused on the extra time spent on the slopes— and off the slopes— that proximity affords Utah visitors. Ski more, shred more, chill more, cheers more. 

With 10 resorts less than an hour from Salt Lake International Airport, Mountain Time means just that — more time on more resorts on the Greatest Snow on Earth.® The campaign included broadcast, digital and tactical OOH placements targeting key markets with non-stop flights arriving in SLC before noon, flights that allow visitors to wake up at home and be skiing in Utah the same day. Production took place during the snowiest March week in many years, and made good use of a Phantom super high speed camera to create memorable slo-mo moments when Mountain Time seemed to stretch out forever.