Roles: Creative Direction, Concepting, Production, Launch Strategy
Opportunity: To promote the launch of their very first, fully wireless ear bud, THE RUN, Jaybird enlisted Camp4 and director Tim Kemple to develop and create a series of launch content, product shorts and Youtube Films that would appeal to runners regardless of their native tongue.
Our approach was to celebrate running through the lens of different running crews around the globe — each different in their background and goals but all connected through the language of running. We traveled to London, NYC, Ethiopia and more, named the series RUN WILD and followed Jaybird athletes Rory Bosio and Knox Robinson on a global journey to discover the unique passion that drives all of us to get out there and run. The different RUN WILD tracks were strategically timed to premiere at venues in the days before large running events (London Marathon, NYC Marathon, Ultra Trail du Mont Blanc, etc) where runners of all abilities could come meet and great the cast and crew.
THE RUN was Jaybird’s best selling launch to date, and Run Wild won several awards, including a Clio for the use of music in a branded content series.